Narae Kim
Journey so far
2005 : Overseas Sales & Marketing Specialist, Haitai Confectionery & Foods (Korea no.3 Confectionery conglomerate, ht.co.kr)
2007 : Head of Domestic Marketing, ARC (French Tableware company, arc-intl.com)
2011 : Founder of the Korean branch of Tag, a British marketing agency (tagww.com)
Starting from scratch with zero clients, sales, and employees, Tag has grown into a stable organization generating hundreds of billions of won in annual revenue after establishing long-term partnerships with dozens of global brands. By 2025, Tag had established itself as a leading foreign marketing agency in Korea, offering unparalleled service.
2025 : Founder, Boundless Business Growth Lab.
Education
W.P. Carey MBA, Arizona State University
Master of Business Administration
Aug 2025~ (Jul 2028, TBC)
Sogang University
B.A, British & American Language and Literature
2000 – 2005
INSEAD
Building Digital Platform and Ecosystem
2021 – 2022
Why Boundless ?
Deep-Dive Problem Solving:
We don’t just treat symptoms. We diagnose complex challenges to find and fix the root cause.
Tech-Forward Process Optimization:
We modernize your workflow. From integrating AI-based marketing tools to developing custom systems, we maximize your operational efficiency.
Empowering Talent:
We believe organizational growth starts with individual growth. We coach your team to unlock their full potential, directly contributing to your bottom line.
Cultivating a Culture of Innovation:
A company is defined by its culture. We help you build a constructive environment where mutual growth is encouraged and change is embraced.
What we can do for you
Scaling your business starts with solving the right problems.
Are you encountering hurdles like the ones below? This is the perfect timing for your next breakthrough. Boundless Lab identifies the root of your challenges and delivers the precision needed to fuel rapid growth.
Book a meeting now and start your journey with a customized strategy!
[Case A: Strategic Market Entry with Minimized Risk]
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Client Profile: A global corporation seeking to enter the Korean market, recognized as a high-priority strategic hub.
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The Goal: Establishing a successful 'Soft-Landing' strategy to mitigate financial and operational risks prior to full-scale deployment.
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The Need: A reliable local partner to manage critical setup phases—including early-stage business development, financial and tax compliance, talent acquisition, and office infrastructure—ensuring the foundation is solid before the permanent team takes over.
[Case B: Scaling Proven Success to Global Markets]
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Client Profile: A high-growth company with a proven track record in the Korean market, now strategically poised for international expansion.
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The Goal: To lower entry barriers and accelerate market penetration through professional Go-to-Market (GTM) procedures and localized intelligence.
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The Need: Expert assistance in navigating the complexities of new markets—from conducting on-site feasibility studies to facilitating high-level meetings with local stakeholders—ensuring a seamless transition from domestic to global operations.
[Case C: Zero-to-Scale Strategy & Executive Coaching]
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Client Profile: Early-stage startups or small-to-mid-sized enterprises (SMEs) seeking high-level management expertise and a blueprint for exponential growth.
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The Goal: To leverage proven business acumen that has successfully scaled organizations from the ground up to nine-figure revenues.
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The Need: An objective, third-party analysis of current operations to identify high-impact focus areas and eliminate inefficiencies. Clients in this category seek a personalized, 1:1 strategic partnership to transform their vision into a scalable, high-performing business model.
[Case D: Bridging the Gap from Production to Market Excellence]
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Client Profile: Companies with established manufacturing capabilities and high-quality products, now looking to scale through professional commercialization.
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The Goal: To transform manufacturing excellence into brand authority and establish a powerful sales footprint across domestic and global markets.
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The Need: Specialized external expertise to navigate the complexities of omnichannel distribution and brand narrative. This includes architecting a data-driven marketing strategy and securing strategic sales channels to ensure the product’s quality translates into sustainable market leadership.
[Case E: Revitalizing Growth through Operational Excellence]
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Client Profile: Established companies that have experienced significant success in the past but are currently facing a growth plateau or declining momentum.
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The Goal: To identify invisible operational bottlenecks and re-energize the organization with a fresh, innovative strategy tailored for the current market.
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The Need: A comprehensive "Operational Health Check" by an objective expert. The client seeks more than just high-level vision; they require granular, actionable plans that their working-level teams can execute immediately to drive a measurable turnaround and sustainable second growth phase.
[Case F: Future-Proofing Strategy in the Era of AI & Digital Transformation]
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Client Profile: Organizations aiming to secure long-term growth engines by aligning their business models with rapid technological shifts like AI and digital innovation.
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The Goal: To move beyond simple technology adoption and fundamentally re-architect the business for the digital-first era.
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The Need: Specialized strategic foresight and a detailed implementation roadmap. The client seeks an expert partner to decode complex technological trends and translate them into a sustainable competitive advantage and future-ready business operations.